Getting the Job

Samantha Ponder on the set of ESPN College Football, 2015. (Instagram/Samantha Steele Ponder)

The sports industry is vast in the number of opportunities it offers to future job hopefuls. With opportunities in sports marketing, sponsorship, media, sports goods, sports facilities, higher education institutions, and professional organizations- the sports world is at the finger tips of the youth. While the industry is growing at a spectacular rate so is the competition to land the job. 


In the past 30 years, sport management education programs have seen significant growth. What started as only three programs in the United States in the 1980s became well over 300 programs in 2010. For students looking to further their education, they should consider looking at graduate management programs such as those at: Ohio University, University of Central Florida, and University of Oregon.


Another great way to get a foot in the door while still attending school is to look for part-time jobs or internships that are industry specific. In an interview with Forbes, Carolyne Savini – SVP of Recruiting for Turnkey Sports and Entertainment– was quoted saying “For anyone trying to break into the sports industry at the entry level, internship experience is critical. Short of an inside connection, I rarely, if ever, see someone get hired into a job without previous internship experience.”

If internships or jobs aren’t available, consider volunteering. Volunteering is a great way to get some job experience if you can’t get college credit or a paying job. Personally, I volunteered for a three-day motocross competition to learn more about running large scale sporting events.


When talking to Katie Bortnick- a Senior Guest Services Specialist for the Washington Capitals- about her career, she discussed how she got her start, “Starting in sales is how a lot of people get their foot in the door in sports. I knew nothing about sales when I first started, but I ended up learning a lot about myself and my career goals.”

Here’s a video of some helpful tips of how to get the job you want in sports:

(YouTube/Matt Crevin)




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